Repertory Grid Technique

The Repertory Grid Technique (RGT) is used to gain information about consumer’s perceptions of everything and anything!

It overcomes the difficulty consumers have in generating sufficient and adequate descriptors and the Technique helps consumers in vocabulary development.

Products are presented to the consumer in groups of three (a triad) and asked how are two alike yet different from the third. The data is then analysed using sophisticated statistical software.

This technique allows us to:

• Get your target market to define their ideal product
• Find the actual descriptors your consumers actually use in advertising campaigns and surveys
• Establish multilingual profiles
• Aid R&D in product innovation