About Us
Zainul Leitch Consulting is owned and managed by
Dr. Zainul Leitch.
Zainul is a market researcher. She has a degree in Food Science from South Bank University and a PhD in Consumer Science, gained at the Institute of Food Research, Reading.
Zainul worked in the food industry for 5 years before embarking on a PhD. This included 3 yrs at McCormick Foods in Oxfordshire where her role was that of a Research and Development Food Technologist. Working for a Blue chip allowed her to see at first hand the operational side of the food industry.
She then joined the Institute of Food Research in Reading where she worked on a European project which involved carrying out extensive sensory and consumer trials on fruit to determine the European consumers perception of textural characteristics. The Institute also funded her 4-year Consumer Science PhD under the supervision of Dr. Hal MacFie, where she had the opportunity to develop new techniques and stretch the boundaries of existing methodologies.
Before setting up Zainul Leitch Consulting 11 years ago she spent 3 years working for a market research agency. Where she worked as the New Business Development Manager/Project Manager. This gave her the opportunity to work one-to-one with clients on a variety of products from fresh produce to confectionery, and from toothpaste to automobiles.
In the last couple of years Zainul has added pharmaceuticals, finance and web optimization to her portfolio.
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