Welcome

Welcome to Zainul Leitch Consulting. We are a market research company specializing in the FMCG markets.

There is no such thing as the average consumer because regardless of the product category, different people have different tastes, beliefs, views and needs.

We focus on providing our client’s with an understanding of their consumers thereby helping them to seize opportunities in the market place.

We work on a consultative basis and offer:

Preference Mapping

• Market understanding, segmentation and targeting
  
• Brand positioning (performance)
  
• Product health check
  
• Category appraisal (review)
  
• Substantiating advertising claims
  
• Identify gaps in the market and new product opportunities
  
• Market segmentation – identifying and understanding your target market
  

Sensory Testing

• Concept/product evaluation and optimization
  
• Quality control checking
  
• Product testing

Repertory Grid

• Consumer orientated language

Expectation Theory

• Pack design evaluation and optimisation
  
• Foster repurchase

Conjoint Analysis / Trade off Studies

• Focus groups
  
• In depth interviews
  
• Home use testing
  
• Probing useage, attitude, needs and emotions